In the opinion of the jury, a revolutionary concept Vespa scooter allows him to rightfully occupy a place in the "Hall of Fame industrial design world."
The key criteria for the selection of items for the list of the top 12 were: empathy, compassion, when the designer creates the concept is not for himself but for others; practicality - thing is to carry out its functions, to be cost effective and to be produced in addition object should evoke strong positive emotions.
The unique design of Vespa - in its universality and "uniseksualnosti": it is suitable for both men and women. A practical, cost-effectiveness and the ability to Vespa become the object of desire can not be questioned. His shot in his films, cult director Federico Fellini (eg, k / f "Sweet Life"), went on a Vespa musicians The Beatles - scooter influence on culture and the arts, as well as the design and development of the motorcycle industry significantly.
In addition to the scooter Vespa, a list of 12 iconic items of the last century were: Apple Mac computer in 1984, Bang & Olufsen stereo 2400 1979 airliner Airbus 380, the escalator, the space plane Virgin Galactic, 8-inch floppy diskette, office chair Aeron, player iPod, the first in the world of car produced millions of lots, Ford Model T, radial aircraft engine and ... Kalashnikov AK-47.
Read more...