Tuesday, July 23, 2013

Vespa has changed the world

Vespa scooter has become one of the 12 items that changed the world. So counted 12 leading experts in the field of industrial design, who commissioned by CNN compiled a list of the 12 most important items of the last 100 years.



In the opinion of the jury, a revolutionary concept Vespa scooter allows him to rightfully occupy a place in the "Hall of Fame industrial design world."

The key criteria for the selection of items for the list of the top 12 were: empathy, compassion, when the designer creates the concept is not for himself but for others; practicality - thing is to carry out its functions, to be cost effective and to be produced in addition object should evoke strong positive emotions.



The unique design of Vespa - in its universality and "uniseksualnosti": it is suitable for both men and women. A practical, cost-effectiveness and the ability to Vespa become the object of desire can not be questioned. His shot in his films, cult director Federico Fellini (eg, k / f "Sweet Life"), went on a Vespa musicians The Beatles - scooter influence on culture and the arts, as well as the design and development of the motorcycle industry significantly.

In addition to the scooter Vespa, a list of 12 iconic items of the last century were: Apple Mac computer in 1984, Bang & Olufsen stereo 2400 1979 airliner Airbus 380, the escalator, the space plane Virgin Galactic, 8-inch floppy diskette, office chair Aeron, player iPod, the first in the world of car produced millions of lots, Ford Model T, radial aircraft engine and ... Kalashnikov AK-47.



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